Free PDF Keyword Research Report
To learn how to do keyword research you’re best to learn from the pros.
I’ve been online for many years and have a few tools and methods I use for keyword research. In fact, before writing on any topic, no matter the topic, I always research the keywords to focus on in the Body and Title. This helps to increase the odds of people actually finding my article or page.
The home page of Drageda.com has to do with the Arts. You’ll see I’ve written a few songs, many lyrics and many poems. Did you know, I even keyword research for my poems and songs. Although my poetry titles are strictly based on the poem itself, and are not pre-selected according to any particular keyword, the explanation of the poem on that page WILL be keyword driven. Also, when I prepare videos for those poems, the Youtube video title is carefully selected. Hint – I rarely put the song title first in the Youtube video; it’s a keyword researched theme first, then the title. For example, if you go to Youtube and type in “Inspirational Video Clip”, I normally place in the top – you’ll recognize which one is mine by the video title: Inspirational Video Clip-Remember Who I Am. I purposely selected the keywords “Inspirational Video Clip” and not “Inspirational Video” because I recognized that I had a better chance at being at the top of the page with the former.
Another example: This Article post you’re reading right now has been keyword researched. Because the keyword research pros pretty much have the word “Keyword” and many other variations of the word “Keyword” locked-up, I needed a less competitive keyword phrase that could give me an edge at having some people find this page in their searches.
My thought process on this page began first with the fact that I wanted to offer, you the reader, a free report on how to learn keyword research, and second, let you know the basic system I use for my own keyword research.
After about 15 minutes of keyword research, I decided against the following keywords: “Keyword Suggestion Tool, Finding Keywords, and Keyword Generator”. Eventhough each of these keywords would fit for this page, my odds at ranking on the first page of Google with these keywords are not very good. However, if I wanted to spend a ton of time backlinking to this post, then I would increase my chances, but ultimately I didn’t want to do this, so I opted for “Learn Keyword Research”.
So whether you’re building an entire website, a web page, or just writing a blog post or an article, it’s essential to do a little research before you jump in and start working your butt off. Are you still asking why? If so, just think of it this way: Lets say you’re building a website on selling custom made drapes – You’re going to want to know that, according to the Google Keyword Tool, there are approximately 320 Global Monthly Searches for this term and that it rates as a highly competitive keyword.
If you’re building a brand new website from scratch, it’s going to take some work to get yourself on the first page of Google for the above term “custom made drapes”. Although the Google Keyword Tool can provide you with this basic information, it won’t give you further analysis on whether you have a shot at ranking for this term.
In order to know whether you have a chance at ranking for particular keywords you need additional detail, such as:
- What are the Domain Names you are competing against on the first page of Google for that keyword
- How old are the Domain Names you are competing against – Domain Age is a factor in keyword ranking
- The Google Page Rank of the Domains you are competing against
- Are the Domains you’re competing against in the DMOZ Directory (an authority directory providing clout)
- Are the Domains you’re competing with in Yahoo Directory
- Is the keyword you’re trying to rank for in the title of your competitor domains
- Is the keyword you want to rank for in your competitor’s URL, Description and Meta Tags
- How many numbered and external backlinks do your competitors have coming into their website
- How many pages do your competitors have indexed
Now don’t panic! There are keyword tools that perform this analysis for you automatically. I’ve tried many of them and have been using Nichebot for several years now. They provide 4 different databases for complete keyword analysis; Google, Yahoo, WordTracker and Keyword Discovery.
However the feature I personally love is the “Analysis” button. You’ll find it on the right side, beside every keyword that’s provided. When the analysis is complete, you’ll get the answer to ALL NINE of the points I listed above and best of all, you don’t have to be a guru to figure out if you have a chance at the keyword because they’ve color coded “the odds”.
With a color coded system of analysis, you can quickly look at the chart and determine if you have a chance at ranking. For a personal example, on every blog post you see on this website, I’ve researched my chances of getting on the first page, and save and except a few, I almost always find my posts on the first page.
Here’s that excellent free 8 page report from the owner of Nichebot on how to better understand and learn about keyword research.
If you’re more of a visual person, here’s the Free Video Webinar on the Ten Commandments to Keyword Research.
Hope this helps you,
Barb
P.S. The system I personally use for Keyword Research is:
- Use the Google Keyword Tool (it’s free, just google it!)
- Then I take the words I want more information on, and put them into Nichebot